Tracking Reputation
03/07/2011 10:50 pm
A reputation that has been built up over many years, can be decimated in a matter of hours.
However, by tracking reputation it’s possible to identify emerging risks and proactively manage them.
What’s more, tracking reputation allows organisations to set targets to improve their standing amongst key audiences and then judge how effectively it meets its objectives.
It’s also possible to judge the impact of major announcements or operational changes. Tracking the initial reaction, the following commentary from observers and then whether long-term changes to reputation have occurred.
Reputation Consultancy works with clients to establish bespoke tracking methods, harnessing digital conversation, media coverage and any available live data.
