November 2012

Where is Starbucks' leadership?

Tax Avoiding Companies - Where's The Leadership?

MPs and media are increasingly asking the question of Amazon, Starbucks and Google, "where are the leaders?"

Failure to show proper leadership - and in some cases failure to even provide leaders that can answer the questions put to them - will seriously undermine perceptions of leadership and honesty for each of these brands.

However, don&;t expect them to show their faces anytime soon, unless public dissastifaction turns to anger and people are motivated to switch to alternative providers.

So if you&;d like to see Howard Schultz make an appearance, vote with your feet and pop into a Costa.